West Orange, NJ, November, 2020 – President and Chief Executive Officer of RWJBarnabas Health Barry H. Ostrowsky has announced the promotion of Deb Lienhardt to Executive Vice President of Business Development and Innovation.
“Deb’s expertise and approach to the business of health care have been a driver of RWJBarnabas Health’s growth and ability to leverage opportunities for both development and innovation. She will continue to help us respond to the dynamically changing health care environment in the future,” said Mark E. Manigan, Chief Strategy and Business Development Officer, to whom Ms. Lienhardt will continue to report.
In her expanded role, Ms. Lienhardt will have oversight of innovation efforts across the system’s eleven acute care hospitals; three acute care children’s hospitals and a leading pediatric rehabilitation hospital with a network of outpatient centers, a freestanding 100-bed behavioral health center, in addition to a wide range of other health care facilities and services. She will also serve on the newly-formed Strategic Council, created to ensure that RWJBarnabas Health dedicates resources to activities that are most critical to strategic advances.
Ms. Lienhardt joined RWJBarnabas Health as Senior Vice President on the Business Development team in 2019 from the Health Law Practice of Brach Eichler, a law firm based in Roseland, NJ. She has distinguished herself as a leader in health care law and transactions over the last two decades.
She has deep expertise in corporate and regulatory matters at both the federal and state level, facilitating some of the most significant health care transactions in New Jersey. She has served as the program coordinator of the New Jersey Healthcare Market Review since its inception. Ms. Lienhardt started her career in Washington D.C. where she tracked federal health care reform bills and legislation for clients and professionals. She graduated from Rutgers College and the Columbia University School of Law, having also served on the Columbia Business Law Review. She is admitted to practice law in New Jersey and New York. Ms. Lienhardt is a resident of Glen Ridge, New Jersey.
About RWJBarnabas Health
RWJBarnabas Health is the largest, most comprehensive academic health care system in New Jersey, with a service area covering nine counties with five million people. The system includes eleven acute care hospitals; three acute care children’s hospitals and a leading pediatric rehabilitation hospital with a network of outpatient centers, a freestanding 100-bed behavioral health center, two trauma centers, a satellite emergency department, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, a medical group, multi-site imaging centers and two accountable care organizations. In meeting its mission of creating healthier communities, RWJBarnabas Health seeks to address the clinical and social determinants of health, improve health outcomes, promote health equity, and eliminate health care disparities.
RWJBarnabas Health is in partnership with Rutgers University to create New Jersey’s largest academic health care system. The collaboration will align RWJBarnabas Health with Rutgers’ education, research and clinical activities, including those at the Rutgers Cancer Institute of New Jersey - the state's only NCI-designated Comprehensive Cancer Center - and Rutgers University Behavioral Health Care. To learn more, please visit www.rwjbh.org.